TIFI UX CASE STUDY
TIFI UX CASE STUDY
Tifi Redesign: Enhancing User Experience and Streamlining Content Interaction
Tifi Redesign: Enhancing User Experience and Streamlining Content Interaction
Project Overview
Project Overview
Tifi, formerly Convey, is an AI-powered tool for managing digital content. It simplifies transcription, summarization, and video creation, ensuring a user-friendly and SEO-optimized experience for content creators, educators, and businesses.
Tifi, formerly Convey, is an AI-powered tool for managing digital content. It simplifies transcription, summarization, and video creation, ensuring a user-friendly and SEO-optimized experience for content creators, educators, and businesses.
My Role:
My Role:
I led a team of 10 designers to redesign Tifi. We collaborated to redefine features, ensured designs were WCAG-compliant, SEO-optimized, and met user needs. Our iterative process involved feedback loops for a seamless transition from Convey to Tifi.
I led a team of 10 designers to redesign Tifi. We collaborated to redefine features, ensured designs were WCAG-compliant, SEO-optimized, and met user needs. Our iterative process involved feedback loops for a seamless transition from Convey to Tifi.
Objective:
Objective:
Redesign Tifi into an intuitive, accessible platform by enhancing user experience, expanding capabilities, and ensuring WCAG compliance while optimizing for search engines.
Redesign Tifi into an intuitive, accessible platform by enhancing user experience, expanding capabilities, and ensuring WCAG compliance while optimizing for search engines.
Impact:
Impact:
Improved SEO performance, enhanced workflows reducing content creation time. Compliance with WCAG standards increased accessibility for diverse users. and integration of new features led to a 25% rise in user satisfaction.
Improved SEO performance, enhanced workflows reducing content creation time. Compliance with WCAG standards increased accessibility for diverse users. and integration of new features led to a 25% rise in user satisfaction.
Industry
AI
SaaS
My Role
Team Lead
UX/UI Designer
Deliverables
Design System
User Research
Design Components
User Flows, Wireframes
High Fidelity Design
Team
Designers
Product Manager
Software Developers
QA Tester
Video Marketers
Data Analyst
Launched
August 2024
Deliverables
Design System
User Research
Design Components
User Flows,
Wireframes
High Fidelity Design
Team
Designers
Product Manager
Software Developers
QA Tester
Video Marketers
Data Analyst
How can we redesign Tifi to deliver a seamless user experience, visually appealing interface, and improved SEO optimization?
How can we redesign Tifi to deliver a seamless user experience, visually appealing interface, and improved SEO optimization?
Discovery & Research
Discovery & Research
To redesign Tifi, we researched user needs through stakeholder interviews, competitor analysis, and surveys. We identified pain points and evaluated best practices for usability, SEO, and accessibility.
To redesign Tifi, we researched user needs through stakeholder interviews, competitor analysis, and surveys. We identified pain points and evaluated best practices for usability, SEO, and accessibility.
Users:
Users:
Content Creators, Researchers, Educators and Professionals.
Content Creators, Researchers, Educators and Professionals.
Key Features:
Key Features:
Youtube Summarizer, PDF Summarizer, Script to video Generator, Talking Avatar, Podcast Transcriber, Audio Extractor and Tweet to Tiktok
Youtube Summarizer, PDF Summarizer, Script to video Generator, Talking Avatar, Podcast Transcriber, Audio Extractor and Tweet to Tiktok
Challenges
Challenges
SEO Optimization: SaaS and AI platforms prioritize search visibility to drive organic traffic. Users often rely on search engines to discover solutions, making optimized content and metadata essential for growth.
User Experience (UX): Users value efficiency, as they often juggle complex workflows. A cluttered or unintuitive interface leads to higher churn rates.
Accessibility and Inclusivity: SaaS platforms increasingly serve a global audience. Compliance with WCAG standards expands reach and demonstrates commitment to inclusivity.
Content and Visual Appeal: Modern SaaS and AI platforms need clean, professional aesthetics that communicate trust and innovation.
Personalization: AI users expect platforms to anticipate their needs and provide tailored solutions.
SEO Optimization: SaaS and AI platforms prioritize search visibility to drive organic traffic. Users often rely on search engines to discover solutions, making optimized content and metadata essential for growth.
User Experience (UX): Users value efficiency, as they often juggle complex workflows. A cluttered or unintuitive interface leads to higher churn rates.
Accessibility and Inclusivity: SaaS platforms increasingly serve a global audience. Compliance with WCAG standards expands reach and demonstrates commitment to inclusivity.
Content and Visual Appeal: Modern SaaS and AI platforms need clean, professional aesthetics that communicate trust and innovation.
Personalization: AI users expect platforms to anticipate their needs and provide tailored solutions.
Solution
Solution
Create an SEO-optimized design that incorporates clean code, responsive layouts, fast load times, and semantic HTML structure to boost search rankings.
Simplify workflows through clear navigation, context-driven help, and user onboarding that reduces learning curves. Introduce features like batch uploads to enhance efficiency for users managing large volumes of data.
Implement a minimalist design with clear visuals and consistent branding that aligns with user expectations and conveys professionalism.
Introduce customizable dashboards and predictive features that align with user goals, enhancing engagement.
Create an SEO-optimized design that incorporates clean code, responsive layouts, fast load times, and semantic HTML structure to boost search rankings.
Simplify workflows through clear navigation, context-driven help, and user onboarding that reduces learning curves. Introduce features like batch uploads to enhance efficiency for users managing large volumes of data.
Implement a minimalist design with clear visuals and consistent branding that aligns with user expectations and conveys professionalism.
Introduce customizable dashboards and predictive features that align with user goals, enhancing engagement.
Design Highlights
Design Highlights
Results
Results
Scalability:
Scalability:
The redesign incorporated a flexible, modular system that can easily scale as the platform grows, allowing for the integration of new features and functionalities without significant redesign.
A responsive design ensures that the platform performs optimally across a wide range of devices, providing a seamless user experience on both mobile and desktop, even as user traffic and interactions increase.
The redesign incorporated a flexible, modular system that can easily scale as the platform grows, allowing for the integration of new features and functionalities without significant redesign.
A responsive design ensures that the platform performs optimally across a wide range of devices, providing a seamless user experience on both mobile and desktop, even as user traffic and interactions increase.
Innovation:
Innovation:
By introducing AI-driven features such as the PDF and YouTube summarizers, we enhanced how users engage with content, leading to a notable 20% increase in user interaction with these tools.
The intuitive navigation and streamlined interaction flows reduced onboarding time by 15%, making it easier for new users to get started and boosting user retention.
By introducing AI-driven features such as the PDF and YouTube summarizers, we enhanced how users engage with content, leading to a notable 20% increase in user interaction with these tools.
The intuitive navigation and streamlined interaction flows reduced onboarding time by 15%, making it easier for new users to get started and boosting user retention.
Usability:
Usability:
User testing revealed a 35% improvement in task completion speed, with 85% of participants praising the redesign for its simplicity, clear layout, and easy navigation.
Accessibility features, such as improved color contrast and optimized layouts, were highly rated by 92% of testers, confirming the design’s effectiveness in accommodating users with diverse needs
User testing revealed a 35% improvement in task completion speed, with 85% of participants praising the redesign for its simplicity, clear layout, and easy navigation.
Accessibility features, such as improved color contrast and optimized layouts, were highly rated by 92% of testers, confirming the design’s effectiveness in accommodating users with diverse needs
Design Highlights
Design Highlights
Conclusion
Conclusion
Reflecting on the Tifi redesign, I learned several key lessons that shaped my approach to the project:
Collaboration with Cross-Functional Teams:
Working closely with our development team was essential in overcoming technical challenges and ensuring the design could be implemented effectively. We maintained open lines of communication, which allowed us to address issues as they arose and refine the product to meet both user needs, technical requirements and business goals.
Stakeholder Challenges:
Our main stakeholder had a strong vision for the project, which at times made it challenging to align on the design direction. There were moments when balancing simplicity for newer users and the more complex needs of advanced users felt like a delicate task. However, through consistent communication, data-driven insights, and continuous feedback loops, we were able to present a solution that ultimately satisfied both the stakeholder’s vision and the needs of the users.
What Went Wrong:
One of the challenges we faced was underestimating the impact of certain design decisions on the user experience. For example, some features that were initially intended to enhance usability ended up being confusing to users during early testing. This required us to revisit the design and make adjustments, delaying progress. Additionally, due to differing expectations between the stakeholder and the team, there were moments where feedback was inconsistent, which led to some frustration. We also had to make the difficult decision to remove certain features, like Audio Transcriber, Image to Video and Text to Video, which were not aligning with technical requirements or the overall product vision. These changes, while tough, helped us refocus on the core functionality and deliver a cleaner, more effective user experience. However, we learned to navigate these challenges by remaining focused on the project’s end goals and maintaining open, transparent communication.
Continuous Iteration:
The redesign process was highly iterative. With each round of feedback, we refined the design, making adjustments to improve user experience and address usability concerns. This approach ensured that we created a solution that was intuitive and met the expectations of both the stakeholder and the users. It reinforced the importance of testing early and often, and of remaining flexible in our approach to ensure the final product aligned with the goals.
Reflecting on the Tifi redesign, I learned several key lessons that shaped my approach to the project:
Collaboration with Cross-Functional Teams:
Working closely with our development team was essential in overcoming technical challenges and ensuring the design could be implemented effectively. We maintained open lines of communication, which allowed us to address issues as they arose and refine the product to meet both user needs, technical requirements and business goals.
Stakeholder Challenges:
Our main stakeholder had a strong vision for the project, which at times made it challenging to align on the design direction. There were moments when balancing simplicity for newer users and the more complex needs of advanced users felt like a delicate task. However, through consistent communication, data-driven insights, and continuous feedback loops, we were able to present a solution that ultimately satisfied both the stakeholder’s vision and the needs of the users.
What Went Wrong:
One of the challenges we faced was underestimating the impact of certain design decisions on the user experience. For example, some features that were initially intended to enhance usability ended up being confusing to users during early testing. This required us to revisit the design and make adjustments, delaying progress. Additionally, due to differing expectations between the stakeholder and the team, there were moments where feedback was inconsistent, which led to some frustration. We also had to make the difficult decision to remove certain features, like Audio Transcriber, Image to Video and Text to Video, which were not aligning with technical requirements or the overall product vision. These changes, while tough, helped us refocus on the core functionality and deliver a cleaner, more effective user experience. However, we learned to navigate these challenges by remaining focused on the project’s end goals and maintaining open, transparent communication.
Continuous Iteration:
The redesign process was highly iterative. With each round of feedback, we refined the design, making adjustments to improve user experience and address usability concerns. This approach ensured that we created a solution that was intuitive and met the expectations of both the stakeholder and the users. It reinforced the importance of testing early and often, and of remaining flexible in our approach to ensure the final product aligned with the goals.
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connect hERE
Let's build something exceptional!
Let's build something exceptional!