DRELLO UX CASE STUDY
DRELLO UX CASE STUDY
Designing Drello: Empowering Creators and Small Businesses Through Seamless Publishing and Web3 Integration
Designing Drello: Empowering Creators and Small Businesses Through Seamless Publishing and Web3 Integration
Project Overview
Project Overview
Drello is a dual-purpose platform designed to empower content creators and small businesses by combining blogging features with promotional tools. It enables creators to publish content and earn through Web3 wallets, while helping businesses increase their online visibility. My role focused on designing user authentication flows, Web3 wallet integration, and the admin dashboard for managing users, content, and listings.
Drello is a dual-purpose platform designed to empower content creators and small businesses by combining blogging features with promotional tools. It enables creators to publish content and earn through Web3 wallets, while helping businesses increase their online visibility. My role focused on designing user authentication flows, Web3 wallet integration, and the admin dashboard for managing users, content, and listings.
Objective:
Objective:
Create a secure, intuitive platform where users can sign up, connect wallets, publish content, and manage payouts. Design scalable admin tools for account management, content moderation, and business listing control, supporting both creators and platform administrators.
Create a secure, intuitive platform where users can sign up, connect wallets, publish content, and manage payouts. Design scalable admin tools for account management, content moderation, and business listing control, supporting both creators and platform administrators.
Impact:
Impact:
Streamlined signup and wallet connection reduced user friction, cutting onboarding time by 25%. Financial feature adoption increased with clear wallet flows. Admin dashboard improved operational efficiency and content oversight, enhancing trust and scalability.
Streamlined signup and wallet connection reduced user friction, cutting onboarding time by 25%. Financial feature adoption increased with clear wallet flows. Admin dashboard improved operational efficiency and content oversight, enhancing trust and scalability.
Industry
SaaS
SaaS
Web3
Web3
My Role
UX/UI Designer
UX/UI Designer
Deliverables
Design System
Design System
User Research
User Research
Design Components
Design Components
User Flows, Wireframes
User Flows,
Wireframes
High Fidelity Design
High Fidelity Design
Team
Designers
Designers
Product Manager
Product Manager
Software Developers
Software Developers
QA Tester
QA Tester
Video Marketers
Video Marketers
Data Analyst
Data Analyst
How can we design a platform that enables content creators and small businesses to seamlessly publish, promote, and monetize their work while maintaining secure account and wallet management?
How can we design a platform that enables content creators and small businesses to seamlessly publish, promote, and monetize their work while maintaining secure account and wallet management?
Discovery & Research
Discovery & Research
To understand the needs and pain points of our users, I conducted user interviews with 12 content creators, 6 small business owners, and 3 platform moderators. The goal was to identify obstacles in publishing content, managing earnings, and overseeing user-generated material.
To understand the needs and pain points of our users, I conducted user interviews with 12 content creators, 6 small business owners, and 3 platform moderators. The goal was to identify obstacles in publishing content, managing earnings, and overseeing user-generated material.
Insights & Key Takeaways
Insights & Key Takeaways
Simplicity Drives Adoption: Users felt overwhelmed by technical language and unfamiliar wallet setup steps. Breaking down complex processes into guided, digestible actions was essential for engagement—especially among non-technical users.
Trust is Currency in Crypto: Users were hesitant to link wallets or transact without a clear understanding of what was happening. They needed transparency in terms of fees, transaction history, and wallet security to feel confident using financial features..
Moderation Tools Must Scale with Growth: As user-generated content increases, so does the moderation burden. Admins required smart filtering, flagging, and user management features to ensure the platform remained safe and well-organized.
One Size Doesn’t Fit All: Different user groups had varying goals: creators wanted fast content publishing and earning insights, while small businesses needed brand visibility and post tracking. Designing flexible, modular features helped cater to both use cases.
Simplicity Drives Adoption: Users felt overwhelmed by technical language and unfamiliar wallet setup steps. Breaking down complex processes into guided, digestible actions was essential for engagement—especially among non-technical users.
Trust is Currency in Crypto: Users were hesitant to link wallets or transact without a clear understanding of what was happening. They needed transparency in terms of fees, transaction history, and wallet security to feel confident using financial features..
Moderation Tools Must Scale with Growth: As user-generated content increases, so does the moderation burden. Admins required smart filtering, flagging, and user management features to ensure the platform remained safe and well-organized.
One Size Doesn’t Fit All: Different user groups had varying goals: creators wanted fast content publishing and earning insights, while small businesses needed brand visibility and post tracking. Designing flexible, modular features helped cater to both use cases.
Solution
Solution
Designed a streamlined publishing and monetization system tailored to both creators and small business users.
Created a guided onboarding flow that simplified sign-up and Web3 wallet connection, using tooltips and progressive disclosure to ease non-technical users into the process.
Developed a centralized dashboard for users to publish content, track earnings, and manage withdrawal requests seamlessly.
Enabled users to manage account settings, connected wallets, and transaction histories with transparency and clarity.
Designed an admin interface that allowed moderators to approve content, handle reports, and manage user accounts with scalable tools for platform growth.
Designed a streamlined publishing and monetization system tailored to both creators and small business users.
Created a guided onboarding flow that simplified sign-up and Web3 wallet connection, using tooltips and progressive disclosure to ease non-technical users into the process.
Developed a centralized dashboard for users to publish content, track earnings, and manage withdrawal requests seamlessly.
Enabled users to manage account settings, connected wallets, and transaction histories with transparency and clarity.
Designed an admin interface that allowed moderators to approve content, handle reports, and manage user accounts with scalable tools for platform growth.
Design Solution
Design Solution
Design Solution - Web3 wallet connection
Design Solution - Web3 wallet connection
Results
Results
Scalability:
Scalability:
Built a flexible system that supported a wide range of users, from solo content creators to small business teams, scaling seamlessly with growing user activity and content volume.
The admin tools were designed to handle increasing content submissions and user interactions without sacrificing performance.
Built a flexible system that supported a wide range of users, from solo content creators to small business teams, scaling seamlessly with growing user activity and content volume.
The admin tools were designed to handle increasing content submissions and user interactions without sacrificing performance.
Innovation:
Innovation:
The simplified onboarding and wallet integration flow reduced sign-up friction, resulting in a 25% increase in successful user activations.
Clear transaction feedback and wallet transparency boosted user trust and led to a 30% increase in wallet feature adoption.
The simplified onboarding and wallet integration flow reduced sign-up friction, resulting in a 25% increase in successful user activations.
Clear transaction feedback and wallet transparency boosted user trust and led to a 30% increase in wallet feature adoption.
Usability:
Usability:
User testing revealed a 35% reduction in onboarding drop-off, with 88% of users completing setup without external help.
Feedback praised the intuitive dashboard, ease of publishing content, and the clarity of earnings and payout information.
User testing revealed a 35% reduction in onboarding drop-off, with 88% of users completing setup without external help.
Feedback praised the intuitive dashboard, ease of publishing content, and the clarity of earnings and payout information.
Design Highlights - Admin, Authentication & Mobile
Design Highlights - Admin, Authentication & Mobile
Conclusion
Conclusion
Reflecting on this project, I gained key insights that refined my approach to designing for diverse user groups and platform scalability:
Collaboration with Cross-Functional Teams: Partnering with engineers and business stakeholders gave me a clearer understanding of technical limitations and business priorities. This collaboration ensured that the wallet integration and admin features were both feasible and aligned with user needs.
Balancing Simplicity and Power: A major challenge was designing a platform that felt intuitive for creators while offering enough depth for business users. Navigating conflicting expectations required strong communication and validation through usability testing to show how the solution served both audiences effectively.
Commitment to Iteration: Early user feedback revealed gaps in the onboarding experience, particularly around Web3 concepts. Iterating on language, tooltips, and flow clarity was essential in making the platform accessible. This emphasized the value of user testing not just as validation, but as an integral part of the design process.
Reflecting on this project, I gained key insights that refined my approach to designing for diverse user groups and platform scalability:
Collaboration with Cross-Functional Teams: Partnering with engineers and business stakeholders gave me a clearer understanding of technical limitations and business priorities. This collaboration ensured that the wallet integration and admin features were both feasible and aligned with user needs.
Balancing Simplicity and Power: A major challenge was designing a platform that felt intuitive for creators while offering enough depth for business users. Navigating conflicting expectations required strong communication and validation through usability testing to show how the solution served both audiences effectively.
Commitment to Iteration: Early user feedback revealed gaps in the onboarding experience, particularly around Web3 concepts. Iterating on language, tooltips, and flow clarity was essential in making the platform accessible. This emphasized the value of user testing not just as validation, but as an integral part of the design process.
connect hERE
connect hERE
Let's build something exceptional!
Let's build something exceptional!